Angel, the New Star, is a 75ml refillable EDP that launched last Spring in packaging designed to tell the fantastical tale that “once upon a time… a new star was born”—a new star in the brand’s galaxy of bottles. The first star launched in 1992. All are cool, blue, unique and collectible.
 
“At Mugler, we don’t talk in terms of bottle design; we work around the idea of an object that tells a story,” according to Virginie Delpeuc’h and Stéphane Calvi, designers of the New Angel Star and artistic directors at Thierry Mugler. “Above all, a Mugler bottle is imagined and designed like a sculpture. In addition, its level of sophistication and beauty makes it a work of art.”
 
The three-dimensional Angel star captures light with its countless facets, and the designers say it belongs in the sky, which is why it was not designed with a specific “bottom.” It can be placed on any of its facets.
 
The beautiful Mugler flacon, as with other Angel stars, is meant to become a keepsake, and for this reason, it can be refilled at the Parfums Mugler Source or by using the line’s Eco-Source refill. Initiated in 1992 for the launch of Angel, the Source revives the centuries-old tradition of refilling a treasured perfume bottle. Rather than discarding the bottle or purchasing an identical one, refilling gives it new life, in this case, in a starring role.

See more on Angel—and its exciting launch later this year—in Clarins: Responsible Beauty, our Jan/Feb 2016 feature that announces the company as our Global Winner for Excellence in Packaging. 

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